Samples of My Work
Thanks for your interest in my work. Here are just a few samples of marketing communications projects I have created or managed. You’ll find many writing and strategy samples in this collection. For some samples of my spiritual writing, please click here.
Amazon Web Services (AWS) / Aquent contract
Product Marketing Program/Project Manager (May 2022-present)
AWS product marketing teams are high-performing and fast-moving. A a Marketing Project/Program Manager over the last three years, I’ve marketed quantum computing, analytics, databases, and AI solutions utilizing the AWS marketing ecosystem, aligning to brand identity, pursuing best practices, and improving results. For re:Invent 2024, I project managed a cross-functional "tiger team" of more than 60 experts in product marketing, product management, field marketing, partner marketing, systems analysis, brand, creative, and public relations to launch the new premier data, analytics, and AI flagship solution at AWS: Amazon SageMaker.
For 2025, I’m working with a new product marketing portfolio management team to re-invent and share the story of “AWS for Data.”
I also continue to manage the social media program for AWS Databases & Analytics LinkedIn channel with 266,000 followers. Here are some program performance highlights from 2024.
Average engagement rate was up from 2023 by +20.5%
Average engagement rate outperformed All AWS LinkedIn content benchmark engagement rate by +73.46%
Utilized paid boosting to improve average change in followers by +900% M/M from Nov to Dec.
Intentionally reduced # of posts by -62.9% vs. 2023 based on data analysis to increase engagement as noted above
UC San Diego / Aquent contract
Digital Marketing Specialist (October 2021- March 2022)
UC San Diego wanted to create a website to highlight their important work and history in climate change research. Over the course of six months, I researched and audited all potential content for the site, organized it and created a strategy and wireframes. I worked with numerous communications directors and the university’s digital strategy team. I wrote and edited all content for SEO, tone, and AP style with extensive approval and feedback processes with multiple stakeholders. I created the website using Cascade and the university’s exiting style guides and templates. View the site at climatechange.ucsd.edu.
SVN | Saunders Ralston Dantzler
Marketing Manager (September 2017 - August 2021)
In this marketing management role, I led a staff of 10 professionals to produce video, photography, graphic design, print promotional materials, direct mail, websites (SVNsaunders.com and thelandjournal.net), social media marketing, SEO optimization, paid digital campaigns, magazine advertising, and marketing automation. View portfolio…
Celoria, Inc.
Owner/Communications & Marketing Consultant (November 2004 - December 2015)
My boutique agency served many clients, including many for-profit startups, ministries, and non-profit organizations.