Resume
Highlights
Marketing assets for numerous launches at AWS re:Invent
Marketing merger and rebrand of two large real estate brokerages
Chairman’s Award for Internet Marketing, New York Times Company
Internal corporate communications for over 17,000 employees
Success Stories
Program improvements
Increased Amazon Redshift’s presence on LinkedIn year over year resulting in 2,887% more engagement by increasing number of posts 111% and implementing design and copyediting best practices
Managed Redshift social media strategy and content creation for six months. Increased Redshift post frequency and improved post performance relative to other services on the channel. Implemented analytics tracking, secured new AWS-approved hashtags, and boosted organic sharing mechanisms. Created hundreds of social media templates to share across the AWS Databases & Analytics organization and used copywriting best practices to improve engagement.
Team productivity
Reduced turnaround times and gained 20% more productivity by implementing project management practices
Led an internal marketing agency with 10 staffers to identify gaps and opportunities to boost asset production. Assessed and selected a project management system to provide structure and visibility into all work for the marketing team, management, and stakeholders. Developed standard operating procedures, templatized repetitive tasks, and improved request intake processes to minimize delays.
Revenue growth
Led a new business division at 30% over profitability goals and earned a NY Times Chairman’s Award by engaging existing print sales organization to value-add digital products
As one of the company’s first digital marketing professionals, developed multiple lines of new business, including web development services, and shared best practices with other NYTimes publications. Created a unique contest system to engage more than 50 print sales representatives to sell new digital advertising products by providing “auction dollars” for sales and holding a quarterly auction of high-value items.
Experience
Marketing Program/Project Manager
Amazon Web Services (AWS (Aquent Contract): aws.amazon.com
2022 to present
Worked with the Databases & Analytics org, including Quantum Computing, Redshift, EMR, Glue, and other services. Managed social media, events, emails, landing pages, product launch marketing, customer references, blogs, and websites. Successfully aligned with many AWS teams and stakeholders including product managers and marketers, developers, field enablement, and public relations.
Digital Marketing Specialist
UC San Diego (Aquent Contract): climatechange.ucsd.edu
2021 to 2022
Developed a university-wide website highlighting climate change research, action, and academics. Stakeholders included communications directors in numerous divisions and executive committees. Project scope included research, content development, strategy, wireframes, photography selection, and buildout of the site within existing Cascade CMS university-branded templates..
Marketing Manager
SVN | Saunders Ralston Dantzler
2017 to 2021
Managed a team of 10 marketing professionals supporting 60+ advisors in the nation’s top land brokerage. Led a full spectrum of marketing, communications, advertising, and public relations initiatives using print, video, social media, SEO, mobile, content, and email marketing. Upgraded marketing technology stack for process improvements.
Marketing Consultant
Celoria, Inc.
2004 to 2015
Worked with diverse clients including nonprofits on multimedia projects, including web development, graphic design, and social media. Developed marketing stacks and automation to help smaller companies do more with less. Wrote content for websites, brochures, sales materials, white papers, press releases, social media posts, and video production scripts.
Internet Marketing Manager
The Ledger/
The New York Times Co.
1999 to 2004
Received New York Times Chairman’s Award for innovative internet marketing strategies. Developed multiple lines of new business, including web development services, and shared best practices with other NYTimes publications. Functioned at 30% over profitability budget.
Corporate Communications Specialist
BREED Technologies, Inc.
1998 to 1999
Designed employee communications programs for a global manufacturing company with over 17,000 employees in 13 countries. Coordinated the creation of the company’s first intranet and played a key role in the redesign of the external website. Led the annual United Way campaign and doubled pledge from the previous year.
Education
B.S. Public Relations
with Minor in Business Administration
University of Florida
1993
Master of Divinity
Asbury Theological Seminary 2016
Professional & Community Activities
Affordable Housing Review Committee
City of Lakeland
Feb 2019 to present
Affordable Housing Advisory Committee
City of Lakeland
Sep 2017 to present
Business Skills
Marketing
Communications
Public Relations
Writing
Content Development
Digital Marketing
Project Management
Saas Product Marketing
Team Management
Training
Vendor Management
Content Marketing
Database Marketing
Direct Mail
Publications
Event Management
Business Development
B2C E-Commerce
Technology Skills
HubSpot
Adobe Creative Suite
TeamGantt
Trello
Marketo
SEMrush
Google Analytics
Contact Management Systems
Wordpress
Squarespace
Mailchimp
Wufoo
Hootsuite
Youtube
Google PPC
Testimonials
“Heather continually meets or exceeds our high bar for execution and output. She has an exceptional eye for detail and manages her projects from start to finish showcasing the AWS leadership principles of ownership and deliver results. Heather helped the team invent and simplify by streamlining processes, defining gaps and building out an Asana project tracking system to organize multiple moving parts across product launches, social media campaigns and customer references. Her positive attitude and creative spirit shine through her daily work. During her tenure she has emerged as a leader and mentor helping new hires onboard and become acclimated to the team culture.”
“I am blown away by Heather’s work – she has already done so much and has really taken ownership of the project and
run with it. She is the perfect fit for this position and we are grateful to have her.”
“Heather Celoria is a creative collaborator who I was happy to have on my team at theledger.com. Her skill at crafting effective marketing campaigns was supplemented by a can-do spirit and positive personality that made her a joy to work with. Heather keeps up with media and technology trends and is eager to incorporate them as she identifies new vehicles to reach desired audiences. She values quality and is gifted in creating words and images that set the correct tone. I am pleased to recommend Heather Celoria as a creative professional who will add to a team’s esprit de corps.”
“I had the pleasure of working with Heather as the marketing manager for Saunders SVN to migrate their CRM to HubSpot. Heather managed a complex HubSpot instance and had implemented robust marketing campaigns via HubSpot and other digital and traditional marketing channels. As a HubSpot agency partner, I appreciated her ability to manage vendor relationships well.”
“It was an absolute pleasure to work with Heather Celoria. Part of our work with her was centered around digital marketing and social media and we found her to be an ideal partner in content development and marketing.
She developed a vast array of high-quality commercial real estate and land-focused content products and marketing pieces that effectively showcased, promoted, and told the story of her company’s expertise, leadership, and value proposition.
Her dedication and commitment to her craft are apparent and I look forward to working with her again in the future!”
“Heather’s mastery of written communication has been beneficial to our company and helped us to deliver key messages for our clients.”
“You will be hard pressed to find a digital media marketing consultant as talented as Heather. She approaches your challenges strategically, creatively and with persistence, and this results in Aha! moments and solutions that can become operational rather than just being good ideas. Add to this her graciousness, intuitiveness and great sense of humor, and you have a consultant you will not hesitate to call on for your projects.”